“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” –Winston Churchill, British Prime Minister
Mr. Rajendra Z. Kunkulol was born in Shrirampur village in a humble household. His father was a priest conducting religious rituals for his live hood. Mr.Kunkulol did his primary education in his village and completed his education till BSC from Loni. In 1975,Mr.Kunkulol started his career in farming. He worked in agricos company for one year on measly wage of Rs.1.50 a day . Later he joined to his Dad in their farm. Mr. Kunkulol has least experience in farming. This job was paying decent money but it was not satisfying for him. He felt that farming was restricting his creativity. But it was impossible him for him to quite the farming. So he decided to come up with creativity which would help village.
Mr. Kunkulol always wanted to do something different but unfortunately, the right opportunity was knocking the door. Working for others was never creative for him. Once he was free from the burden of working for others he started his own Submersible Pump Business. This Business gave him courage to become an famous entrepreneur. In 1889, Mr. Kunkulol applied for Loan and which was approved by bank. He undertook the task which was not easy. Many obstacles crossed his way but he didn’t give up. Till 1995 Mr. kunkulol was near to his target. He was first farmer to introduce Submersible Pumps in Ahmednagar district.
He was inspired by the thoughts that he have to create something that will give new way for farming. He went to Pune for further studies in Agricos developed with new technology. Initially started his pumps in Maharashtra and received good response. Case Study Krushi Ratna – Mr. Rajendra Zumbarlal Kunkulol He decided to expand his farming. He started “Grapes Farm” named as Aishwarya farm. Mr. Kunkulol expand the farming and reached globally. He started exporting his Grapes in Dubai, Singapore etc.He was satisfied with his job.
He was earning more than he wished. Today Aishwarya farm is famous in Dubai. In 2012, Mr Kunkulol was awarded with “Krushi Ratna”. His hard work paid off. His wife Mrs. Mangal kunkulol supported him a lot to achieve his aim. Mr. Kunkulol shares his lines as,” The was difficult, but My Wife, my family, and my friends supported me a lot. Passion, Persistence and in-depth study of things have made me a successful Farmer today.
Sandip Institute of Technology & Research Centre
Department of Management Studies