Case Study On Nirlep

Nirlep Appliances Pvt. Ltd been a pioneer in manufacturing, supplying and exporting kitchenware since 1968 is the first kitchenware company to produce the non-stick Cookware in India. The man with a vision Mr. Nilkanth Bhogale, is the owner of the company.

Nirlep Appliances was established in the year 1968, and it has an ISO 9001- 2008 accreditation. Today with many years of experience and producing more than twelve million pans, is a synonymous and the most preferred brand name for non-stick cookware in Indian as well in the Global markets. The word ‘NIRLEP’ has been derived from Sanskrit which itself means Nonstick and its strength lies in deep understanding of diverse indian cooking habits, its intrinsic value of being user friendly.

Nirlep have not only given India its first non-stick pan but also gave the world its first non-stick flat griddle i.e Tava. Introduction: Nirlep is an innovation led multi kitchen solutions brand which have a wide range of technologically advanced innovative products that enables healthy lifestyle cooking. The product range includes non-stick cookware, enamel cookware, pressure cooker, hard anodized cookware, induction cook top, gas lighter, kitchen gas top, nonstick snack maker, cookware gift set, induction compatible cookware, etc. Nirlep offers wide range of quality products in domestic as well as global markets. The products are developed using high quality assured raw material with latest and upgraded technology, thus these products are in confirmation with the European standards and other international cookware standards. And are widely distributed across the country through more than 100 area distributors and over 12000 cookware retailers.

Nirlep is a first organization to develop nonstick coating with their in-house expertise and an ultramodern manufacturing unit to cope up the growing needs of the clients. Equiped Case Study Case Study on Nirlep with all latest machines, tools and technology the manufacturing unit outputs excellent production rate due to which, Nerlep are capable of fulfilling bulk orders of the clients. The activites related to infrastructure premises are managed and controlled by a team of experienced personnel, this professionals utilize their detailed knowledge, skills and experience to complete the assigned task to them. Having the perfect blend of sophisticated infrastructure facility with diligent workforce, Nirlep has become a nominated vendor for the worlds largest home appliances supplier. Being the first itself is Nirlep’s second nature and has many renowned distinctions to its credit when it comes to being the technological guru for non-stick cookware in India: First company to produce non-stick cookware in India First and the only Indian company to export non-stick technology First to develop state of art non-stick coating with in-house expertise First to export professional non-stick pans to discerning European markets.

Nirlep’s non-stick initiative represents India’s modern and future cookware and it has witnessed notable developments over the past few years. To name a few, Nirlep has completely revamped its brand identity, providing it with a young and fresh look making it lively with today’s generation. 12th December 2010 marked the historical inauguration of a fully automatic ultramodern manufacturing unit to meet the ever increasing demands and needs of non-stick products. And now being the only company, to produce induction compatible cookware in India. The international certifications of ISO 9001-2008, Domestic ISI and many other multinational customer certification standards, Nirlep has always promised the quality so strong that it actually outlasts the competition.
Apart from, the strong base of innovative marketing strategies, creative advertisements and sales promotional activities, effective market segmentation and a well built country wide distribution is what makes Nirlep the market leader for non-stick products.

All marketing activities are backed up with a strong manufacturing bridgehead with fully equipped R&D labs, Quality Control facilities and reverse integration processes thereby ensuring assured supply of Aluminum, Injection Molded Bakelite Handles and Paints/Coatings. Nirleps products are most preferred by India’s Modern Retailers whose price points are at convenient ranging from Rs. 180 to 7645. It also has a dominating and strong E-commerce presence and dedicated institutional sales team that Nirlep products have gained significant popularity amongst corporate gifting sector and makes them the preferred choice of gift.

Nirlep being the ethics touched company believes in the 3 basics tenets; Integrity in Business Quality Fair Price This has helped Nirleps pioneering the capabilities to penetrate domestic markets, and a substantial proportion of sales are also linked with exports to developed international markets in ASIA, EUROPE and AFRICA. And this has given a huge Platform to become a nominated vendor for world largest home supplier- IKEA


Contact Details
Sandip Foundation
Sandip Institute of Technology & Research Centre
Department of Management Studies