Sapat :narendra Goliya

Sapat was founded by Ramashankar Haribhai Joshi in 1897. At a time where Indian owned companies were rare in the British Raj, the company started with Sapat Lotion, one of the oldest Healthcare brand in India. This was followed by a foray into tea, resulting in the birth of the famous Sapat Chai. Later Sapat becomes a leading exporter of Chai to the Middle East. The Chand Tara® goes on to become the preferred brand of Indian Chai in Iraq and the Middle

East. In 1940’s Sapat Pharmaceuticals expands with new products and geographical footprint across India.Introduction of Sapat Chai packets and rural promotion vans expands distribution and makes Sapat Chai one of the most popular brands across Western Maharashtra. Parivar Chai ’90s Launch of Parivar Chai. Its unique 5-tea blend, and the communication agents based rural marketing effort, make it one of the largest leaf-tea brands in Maharashtra. In 1990s Foray into real-estate and retailing. Sapat fresh loose tea stores expand through franchising. In 2000s Sapat sets its sights on the national market. With the restaging of Parivar chai and distribution expansion across major cities in India. Sahayadri, a premium dust .Its Chai Time in Year 2006 sapat Launch of ChaiTime, leveraging a century of insights from the Chai traditions of India. ChaiTime is the first Indian brand to offer an authentic Indian Chai experience.Rejuvenating Digital Presence . In Year 2016 After serving for more than 11 decades to our customers, we look forward for a better way to communicate and engage with them; which is why it’s equally important to change with the modern times; especially when ‘customer delight’


Contact Details
Sandip Foundation
Sandip Institute of Technology & Research Centre
Department of Management Studies